Abbe Buck PR introduces you to a special kind of public relations. A special kind of branding. The story is about YOU. Your MISSION. Your FOCUS. Your PURPOSE. Your GOAL. The kind of personal branding where the stamp of your personality is Number One. And Abbe knows this world well. She has, through HighViz Consulting Group (www.highviz.net) and other entities, been promoting the most important causes that you may have had for the past 15 years. She says:“I was introduced on a deeper level to personal branding and promotion while at the helm of HighViz Consulting. I have seen so many entrepreneurs, artists and fellow creative types with such a great deal to offer and truly no idea how to bring their ideas to their audiences, in a way that would assure them ongoing success.
“I decided to return to my own organization after a few years hiatus, to pursue my passion as a communicator. I always thought of myself this way: ‘If (you) want to get anywhere, there are two people you can get, and one of them is me.’ I also thought long and hard about the creative professional just like me who wants to bring their ideas to the forefront from a PR standpoint. How do they achieve a creative milestone from a tactical to overall strategic level? Where do they start? Do they start over? Do they understand true facilitation? Most creatives do not. They should not. That is NOT what they do. My job at ABPR is to bridge the gap, one-on-one, and advise with a road map from a PR standpoint. This way, the (creative) entrepreneur will reach their full potential.
“Over the past fourteen years, in running HighViz, I have seen the importance of personal and boutique branding. From hotel operations managers to attorneys to the touring entertainer, we all have that something that must be positioned, targeted and promoted, continuously, through all communication venues. Selective Social Media. Press Release. Word of Mouth.
“But your brand must speak for you, and reach the right target, continuously telling your story, what you are doing, and why your audience wants to know MORE. And never being a cookie cutter, just another in the crowd.
“Say, we should talk. And not about the cookie cutter!”